Privacy Policy

Privacy Policy

Last updated: 2nd April 2026

LS Assist Limited (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, contact us, or use our services.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

LS Assist Limited
Registered in England & Wales
Company number: 17087168
Registered address: 167-169 Great Portland Street, (5th Floor), London, England, W1W 5PF
We are the data controller for the personal data we process.

2. Personal Data We Collect

Information you provide

• Name
• Email address
• Phone number
• Business details
• Information submitted via contact forms
• Any additional information you choose to provide

Information collected automatically

(through Google Analytics and GoDaddy Analytics)

• IP address
• Browser type and version
• Device information
• Pages visited
• Time spent on pages
• Referring websites
• General location data

Information processed via Microsoft services

We use Microsoft tools (Outlook, OneDrive, SharePoint, Teams) to store and manage business information securely.

We do not intentionally collect special category data unless you provide it voluntarily and it is necessary for service delivery.

3. How We Use Your Personal Data

We use your information to:

• Respond to enquiries
• Provide and manage our services
• Maintain internal records
• Improve our website and user experience
• Analyse website performance
• Comply with legal obligations

If we introduce marketing emails in the future, we will only send them with your explicit consent.

4. Lawful Bases for Processing

Purpose > Lawful Basis

Responding to enquiries > Legitimate interests / Contract

Providing services > Contract

Analytics and website performance > Consent

Record keeping and compliance > Legal obligation

Future marketing emails > Consent

5. Cookies and Tracking

We use cookies to:

• Analyse website traffic
• Improve site performance
• Understand visitor behaviour

Analytics cookies are only activated with your consent. A separate Cookie Policy will provide full details.

6. Sharing Your Personal Data

We may share your data with:

• Website hosting provider (GoDaddy)
• Analytics providers (Google Analytics, GoDaddy Analytics)
• Microsoft services
• Professional advisers (e.g., accountants, legal advisers)
• Regulatory authorities where required

We do not sell your personal data.

7. International Data Transfers

Some service providers (e.g., Microsoft, Google) may store data outside the UK.

Where this occurs, we ensure appropriate safeguards, such as:

• UK adequacy decisions
• Standard Contractual Clauses (SCCs)
• Additional technical and organisational measures

8. Data Security

We take appropriate measures to protect your data, including:

• Secure servers
• Access controls
• Encrypted storage
• Regular security reviews

9. Data Retention

We retain personal data only for as long as necessary.

Typical retention periods:

• Enquiry data: up to 12 months
• Client records: up to 7 years
• Analytics data: according to Google/GoDaddy settings

Data is securely deleted or anonymised when no longer required.

10. Your Rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent

To exercise your rights, contact us.

11. Children’s Data

Our website and services are not intended for children, and we do not knowingly collect data relating to individuals under 16.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us.