Cookie Policy

Last Updated: 15 July 2026

1. Introduction

This Cookie Policy explains how LS Assist Limited ("we", "us", "our") uses cookies and similar technologies on our website, https://www.lsassist.co.uk ("Website").

Cookies help us provide, improve, and protect our Website and enhance your browsing experience. This policy explains what cookies are, how we use them, and your choices regarding their use.

2. What Are Cookies?

Cookies are small text files placed on your computer, tablet, or mobile device when you visit a website. They allow the website to recognise your device and remember certain information about your visit.

Cookies can be:

- Session Cookies: Deleted when you close your browser.

- Persistent Cookies: Remain on your device until they expire or are deleted.

- First-Party Cookies: Set by our Website.

- Third-Party Cookies: Set by external service providers

3. How We Use Cookies

We use cookies to:

- Ensure the Website functions correctly

- Improve Website performance and user experience

- Analyse Website traffic and visitor behaviour

- Remember your preferences

- Protect the Website against fraud and security threats

- Comply with legal and regulatory requirements

4. Types of Cookies We Use

Strictly Necessary Cookies. 

These cookies are essential for the operation of our Website and cannot be switched off.

Examples include:

- Security and authentication cookies

- Session management cookies

- Cookie consent preference cookies

Without these cookies, parts of the Website may not function properly.

Performance and Analytics Cookies. 

These cookies help us understand how visitors use our Website so we can improve its performance.

Examples may include:

- Google Analytics

- Website traffic monitoring tools

- Visitor behaviour analysis tools

Information collected is generally aggregated and anonymised where possible.

Functionality Cookies. 

These cookies remember your preferences and settings.

Examples include:

- Language preferences

- Form completion assistance

- User experience settings

Marketing and Advertising Cookies. 

If used, these cookies help us understand the effectiveness of our marketing activities and may be used by advertising partners.

Examples may include:

- Meta (Facebook) Pixel

- LinkedIn Insight Tag

- Google Ads Conversion Tracking

These cookies will only be used where you have provided the appropriate consent.

5. Third-Party Services

Our Website may use services provided by third parties. These services may set cookies on your device.

Such providers may include:

- Google

- Microsoft

- Meta (Facebook)

- LinkedIn

- Website hosting providers

- Customer engagement and scheduling platforms

We recommend reviewing the privacy and cookie policies of any third-party services you interact with through our Website.

6. Managing Your Cookie Preferences

When you first visit our Website, you may be presented with a cookie banner allowing you to:

- Accept all cookies

- Reject non-essential cookies

- Customise your cookie preferences

You can also manage cookies through your browser settings.

Most browsers allow you to:

- View cookies stored on your device

- Delete existing cookies

- Block cookies entirely

- Receive notifications before cookies are stored

Please note that disabling some cookies may affect Website functionality.

7. Legal Basis for Using Cookies

Where required by applicable law, including the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR), we will obtain your consent before placing non-essential cookies on your device.

Essential cookies do not require consent as they are necessary for the operation of the Website.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our business operations.

Any updates will be posted on this page with a revised "Last Updated" date.

9. Contact Us

If you have any questions regarding this Cookie Policy or our use of cookies, please contact:

LS Assist Limited

Email: info@lsassist.co.uk

Post: 167-169 Great Portland Street, (5th Floor), London, England, W1W 5PF