Data Retention Policy

Last updated: 15th July 2026

1. Purpose

LS Assist Limited retains personal information only for legitimate business and legal purposes.

2. Retention Periods

General enquiries > 12 months

Client contracts > 6 years after contract end

Financial records > 6 years plus current tax year

Marketing consent records > Until consent withdrawn plus 2 years

Website analytics > 26 months or provider default

Complaint records > 6 years

Legal records > As required by law

3. Disposal

When retention periods expire, data will be:

- Securely deleted

- Permanently anonymised

- Securely destroyed where applicable

4. Reviews

Retention schedules will be reviewed annually.